Senior Marketing Insights Analyst

Paddle seeks a Senior Marketing Insights Analyst to lead performance measurement and budget allocation strategies for its B2B SaaS platform. This full-time remote position involves defining measurement frameworks, managing attribution models, and analyzing buyer journey data across CRM and marketing automation systems. The role requires strong SQL proficiency and experience with BI tools to deliver actionable insights to marketing leadership. Candidates should possess at least eight years of relevant experience in marketing analytics or operations. The company provides unlimited holidays and four months of paid family leave as part of its employee benefits.

Key details

• Reports to the Marketing Ops & Programs Lead within the Marketing team.
• Requires eight or more years of experience in marketing analytics or operations.
• Involves maintaining revenue attribution models and designing incrementality tests.
• Utilizes tools including HubSpot, Salesforce, Snowflake, and dbt.
• Offers unlimited holidays and four months of paid family leave.