Senior CRM Manager - Lifecycle & Retention

Senior CRM Manager – Lifecycle & Retention is a full‑time remote role based in London, Madrid, Belfast or Dublin, working for M‑KOPA’s Product Growth team. The position focuses on building and scaling lifecycle CRM systems that drive retention, upsell and customer lifetime value across four African markets. Responsibilities include designing multi‑channel journeys, creating behavioural trigger‑based upsell programs, running A/B experiments, and measuring retention economics. The role requires over six years of experience building CRM or lifecycle marketing programs, with a track record of launching and scaling automated customer journeys.

Key details

• Remote full‑time role in London, Madrid, Belfast or Dublin
• Build lifecycle CRM for four African markets
• Design multi‑channel retention and upsell journeys
• Run A/B experiments and analyse retention metrics
• Requires 6+ years of CRM or lifecycle marketing experience