Senior CRM Manager - Lifecycle & Retention

M-KOPA is hiring a Senior CRM Manager to lead lifecycle strategy and execution for its Product Growth team. This full-time remote position is open to candidates based in Nairobi, Cape Town, Lagos, Kampala, Accra, or Johannesburg. The role involves building multi-channel retention and upsell programs across Kenya, Nigeria, Uganda, and Ghana. Candidates must have at least six years of experience in CRM or lifecycle marketing, with a focus on system architecture and scaling. Key duties include designing automated journeys, conducting rigorous experiments, and optimizing customer lifetime value. The company serves millions of customers across Africa and utilizes tools like CleverTap and Mixpanel to drive engagement and financial inclusion.

Key details

• Full-time remote role based in Nairobi, Cape Town, Lagos, Kampala, Accra, or Johannesburg.
• Requires at least six years of experience building and scaling CRM or lifecycle marketing systems.
• Responsibilities include designing automated customer journeys and running A/B tests for retention and upsell.
• Operates across four African markets using channels such as SMS, WhatsApp, push notifications, and in-app messaging.
• Company has served over ten million customers and facilitated two billion dollars in cumulative credit.