Director, Performance Marketing

Help Scout seeks a Director of Performance Marketing to lead paid acquisition strategy for its B2B SaaS platform. This full-time, remote position is restricted to candidates authorized to work in the United States. The role involves owning quarterly and long-term plans for paid search, display, and lifecycle marketing to accelerate signups and expand brand awareness. The director will report to the VP of Marketing, partnering with Sales, Product, and RevOps to align paid spend with pipeline outcomes. Responsibilities include evaluating new channel investments, optimizing creative and bidding strategies, and defining the company’s presence in AI-driven discovery landscapes. The position is currently an individual contributor role with agency support, requiring at least seven years of relevant experience in B2B SaaS performance marketing.

Key details

• Requires a minimum of seven years in performance or growth marketing with B2B SaaS strategy experience.
• Reports directly to the VP of Marketing.
• Focuses on scaling paid search, display, and lifecycle channels to drive signups and revenue.
• Involves evaluating new channels such as paid social, affiliate, and direct mail.
• Position is currently an individual contributor role supported by external agencies.