Director, Marketing Data Science

Zocdoc is seeking a Director of Marketing Data Science to establish a rigorous, unified measurement strategy for its healthcare marketplace. This greenfield role requires hands-on development of complex analytical frameworks, including media mix modeling, multi-touch attribution, and incrementality testing, to guide resource allocation across B2C and B2B channels. The director will manage a team of data scientists, partner with senior leadership to translate statistical insights into investment decisions, and leverage generative AI tools to accelerate workflows. Candidates should be motivated by building new methods and defining standards for marketing measurement. The position offers a base salary range of $220,000 to $300,000 USD and can be performed remotely within the United States or from offices in New York or Silicon Valley.

Key details

• Role involves building a unified marketing measurement function from the ground up.
• Responsibilities include media mix modeling, multi-touch attribution, and incrementality testing.
• Position requires managing a team of senior data scientists and junior managers.
• Base salary range is $220,000 to $300,000 USD for the Silicon Valley location.
• Work location options include New York, Silicon Valley, or remote within the USA.